Simple
question, ask to your self as why you are in the business? Answer is
getting profit. Another question is who to earn profit? By selling
your product or service to customers, for this you need potential
buyers for the same. Question arises how to generate business leads.
Following
steps should be incorporated for getting successful business leads:
1.
Mission, Vision, and Values
For
any business one should know some basics or fundamentals. Question
yourself why you are in the business? IF you don't have answer to
these questions then your business might sink in mid of sea or might
not even sail.
2.
Deep search of your targeted audience, size of market and most
competitors analysis
Know
what is your specialty? Will it meet the requirements of your
customers? Do you think you are in market? Can you hit big fish of
market? Know your competitors? Do your product or service is having
good demand?
3. Perspective
After step #3 you will come to know about your potential buyers & their requirements. After competitors research come up with the idea as how you are isolated from others.
4. Communique
Presentation
is key thing. How do you represent against your buyers makes a big
difference. You should use words that tempts buyers to buy your
product or service. Know your competitors product and design your
stuff accordingly, but don’t compare in negative sense. Mention
what are good qualities of your stuff.
5.
Visual Modules
Visual
consistency. Visual effects have greater impact on visitors select
best colors, styles and type accordingly so that users are not
getting bored. Same this needs to be replicated to your offline
stuffs like brochures, letterheads, social networking accounts, mass
emailing and what every materials you are pushing out.
6. Deciding Features
Decide
the scope of website. Which functionalities you want to include? What
corrections are needed? What are the number of pages, its layout.
Proactively decide these things.
7. Keyword Research
Keywords
are important for generating leads. You must know with which possible
keywords your potential buyers are browsing for you. Targeting those
specific keyword for respective page is inevitable. Thorough keyword
research is needed.
8. Site-map
Cluster
of pages that determines the navigation for users as well as search
engines. It shows all the information of web-pages. Saves all
information for visitors and sequence of pages. It helps visitor to
navigate on respective page this makes easy for visitor and might
become a lead.
9.
Wire-frames
Wireframes acts like skeletal of website. Wireframes shows the structure of website moreover it has other functions also. Backbone for responsive website designing. Tool for how user experience but it affects search-friendliness.
Wireframes acts like skeletal of website. Wireframes shows the structure of website moreover it has other functions also. Backbone for responsive website designing. Tool for how user experience but it affects search-friendliness.
10. Moodboards
Moodboards
describes the style. Visual regulation are executed online at
Moodboards. All visual stuff Colors, button styles, background
management, are set for headers, links, and body text.
11. Designing
All
the preparation comes to live by combining wire-frames and
mood-boards. The visual prominence of the elements are balanced
against each other, as usability and the brand come together.
12. Development
As designing is finalized it is converted into website pages by HTML & CSS programming. Next is back-end programming: integration, custom features, content management system and database development.
13. Browser Testing and Final Review
Cross browser testing should be double checked and see if it works on mobile devices and desktop. Keeping in mind search engines pages should load fast and should be bug-free.
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